video marketing

CORPORATE VIDEO WITH SOUL

CORPORATE VIDEO WITH SOUL

The key to producing an effective video is telling a compelling story. While your services, statistics, and general company information are essential if your video is devoid of any emotional content, then it will fall flat.

NON-PROFIT VIDEOS: THE POWER OF THE TESTIMONIAL

When telling your story, it is great to have someone from your organization on camera to serve as the backbone of the video, but having those who are benefitting from your services and initiatives give a testimonial is an incredibly powerful way to emphasize the impact you have on the community.

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USING VIDEO TO BUILD YOUR NON-PROFIT BRAND

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USING VIDEO TO BUILD YOUR NON-PROFIT BRAND

As master art director and graphic designer Paul Rand once said, "Design is the silent ambassador of your brand."

However, design is only one component of branding.

BEHIND THE SCENES WITH BLUE ZONES PROJECT OF SOUTHWEST FLORIDA

One of our most rewarding experiences as a video production company has been working with Blue Zones Project of Southwest Florida. Blue Zones project is a group of community leaders focused on making Southwest Florida live longer, better lives.

Video Length: How Long Should It Be?

Video Length: How Long Should It Be?

If you are considering using video to market a business, fundraise for a non-profit or to gain social media traction, then you most likely have a lot of unanswered questions floating around.  One that tends to surface a good amount is exactly how long should my video be?

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Video Services: 3 Reasons to Incorporate Video in Your Marketing Strategy

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Video services, which were once considered a luxury item reserved for only the biggest and most successful businesses and organizations, has now become a necessity in the increasingly competitive age of digital marketing.