When we begin an edit, we start by screening the footage, identifying patterns, and organizing it into “buckets.” Once the unusable footage is discarded and the useable footage has been organized, we begin to structure our story. On larger projects where we are working with hours upon hours of footage this can be a challenge.
Our solution? Whiteboarding.
Looking to purchase a video camera? Or are you just simply curious about the pricing? Either way, we here at LDM can give you a good idea of just how expensive or inexpensive some of this equipment may be…
Yes! Ok ok, need is a strong word, but I am going to stand by my answer: YES! You definitely, positively, absolutely NEED a video on your website. Whether you are a mom & pop shop, an international corporate giant, or a charitable non-profit -- if you don't have video on your website you're missing out!
If you are considering using video to market a business, fundraise for a non-profit or to gain social media traction, then you most likely have a lot of unanswered questions floating around. One that tends to surface a good amount is exactly how long should my video be?
As a leader in a non-profit organization, it is your responsibility to bring in the funds necessary to further your mission, but asking people to give you their money is extremely uncomfortable. You can tell them about your impact, your needs, and your objectives all you want, but at some point you have to make the dreaded, "ask."
