non-profit

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COLLIER SENIOR RESOURCES: BEHIND THE SCENES

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COLLIER SENIOR RESOURCES: BEHIND THE SCENES

We recently wrapped principal photography for Collier Senior Resources. We are blessed as a business to be able to work with so many amazing nonprofit organizations in Florida, but this experience stood out.

NON-PROFIT VIDEOS: THE POWER OF THE TESTIMONIAL

When telling your story, it is great to have someone from your organization on camera to serve as the backbone of the video, but having those who are benefitting from your services and initiatives give a testimonial is an incredibly powerful way to emphasize the impact you have on the community.

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THE DOS & DON'TS OF SHOOTING VIDEO WITH YOUR CELLPHONE

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THE DOS & DON'TS OF SHOOTING VIDEO WITH YOUR CELLPHONE

A few years ago the Naples Children and Education Foundation asked their beneficiaries to submit videos shot with their cell phones to be played at an event. In order to assist them with their shooting, NCEF asked us to create a short video tutorial on the "dos and don'ts" of shooting video with a cell phone.

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USING VIDEO TO BUILD YOUR NON-PROFIT BRAND

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USING VIDEO TO BUILD YOUR NON-PROFIT BRAND

As master art director and graphic designer Paul Rand once said, "Design is the silent ambassador of your brand."

However, design is only one component of branding.

Video Length: How Long Should It Be?

Video Length: How Long Should It Be?

If you are considering using video to market a business, fundraise for a non-profit or to gain social media traction, then you most likely have a lot of unanswered questions floating around.  One that tends to surface a good amount is exactly how long should my video be?

Fundraising for your Non-Profit Organization: The Best Way to Ask for Money

Fundraising for your Non-Profit Organization: The Best Way to Ask for Money

As a leader in a non-profit organization, it is your responsibility to bring in the funds necessary to further your mission, but asking people to give you their money is extremely uncomfortable. You can tell them about your impact, your needs, and your objectives all you want, but at some point you have to make the dreaded, "ask."

The Power of One: The Fundraiser's Secret Weapon

The Power of One: The Fundraiser's Secret Weapon

Organizations can often tell a compelling video story through the eyes of a single person whose life was changed as a result of that organization's help.  In "Clare's Story," Hazelden Betty Ford uses video to convey the authenticity of one person's path to recovery.   

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Donor Preferences Study Shows Content is King - And Video is King of Content!

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Donor Preferences Study Shows Content is King - And Video is King of Content!

The Naples Children and Education Foundation commissioned this video for their Fund-A-Need Campaign at the 2015 Winter wine Festival.  Why? Because the right combination of facts, expertise, and adorable pre-schoolers drives their mission home while being short, sweet, and to the point.

GREATER FUNDING THROUGH COURAGEOUS STORYTELLING

GREATER FUNDING THROUGH COURAGEOUS STORYTELLING

Often an organization’s mission addresses problems that are difficult to talk about.  In this video you will meet Chloe, an extraordinary young woman whose journey to mental wellness was accompanied by an indomitable mother who refused to lose her daughter to dangerous suicidal thoughts, learning difficulties and socially unacceptable behaviors.

Emotional Videos Get Higher Donations

Emotional Videos Get Higher Donations

In this video you will meet 4 year old Talley, whose experiences at Naples Equestrian Challenge (now Naples Therapeutic Riding Center) changed her life and the life of her family.  It was produced for NCEF “Meet the Kids Day,” 2017.     

There is usually a tug of war when producing web videos, gala videos, or presentation videos for Non Profit organizations