video production

Blue Zones Project SWFL: Year in Review 2018

Blue Zones Project SWFL: Year in Review 2018

Did you know that Naples, FL has been declared the healthiest city in America 3 years in a row? This can largely be attributed to the efforts of Blue Zones Project SWFL. Supported and endorsed by Naples Community Hospital, Blue Zones Project SWFL has been transforming our city into one of the best place to live in the world.

CORPORATE VIDEO WITH SOUL

CORPORATE VIDEO WITH SOUL

The key to producing an effective video is telling a compelling story. While your services, statistics, and general company information are essential if your video is devoid of any emotional content, then it will fall flat.

NON-PROFIT VIDEOS: THE POWER OF THE TESTIMONIAL

When telling your story, it is great to have someone from your organization on camera to serve as the backbone of the video, but having those who are benefitting from your services and initiatives give a testimonial is an incredibly powerful way to emphasize the impact you have on the community.

THE DOS & DON'TS OF SHOOTING VIDEO WITH YOUR CELLPHONE

THE DOS & DON'TS OF SHOOTING VIDEO WITH YOUR CELLPHONE

A few years ago the Naples Children and Education Foundation asked their beneficiaries to submit videos shot with their cell phones to be played at an event. In order to assist them with their shooting, NCEF asked us to create a short video tutorial on the "dos and don'ts" of shooting video with a cell phone.

USING VIDEO TO BUILD YOUR NON-PROFIT BRAND

USING VIDEO TO BUILD YOUR NON-PROFIT BRAND

As master art director and graphic designer Paul Rand once said, "Design is the silent ambassador of your brand."

However, design is only one component of branding.

BEHIND THE SCENES WITH BLUE ZONES PROJECT OF SOUTHWEST FLORIDA

One of our most rewarding experiences as a video production company has been working with Blue Zones Project of Southwest Florida. Blue Zones project is a group of community leaders focused on making Southwest Florida live longer, better lives.

THE EVO EDITING PLATFORM

THE EVO EDITING PLATFORM

One of the things I am most proud of here at Lancit Digital Media is the acquisition and use of our EVO editing platform.  The EVO is manufactured and sold by Studio Network Systems, an industry specialist in multiple editor platforms.  What does that mean?

Video Camera Pricing: How to Find the Right Option

Video Camera Pricing: How to Find the Right Option

Looking to purchase a video camera?  Or are you just simply curious about the pricing?  Either way, we here at LDM can give you a good idea of just how expensive or inexpensive some of this equipment may be…

Video Length: How Long Should It Be?

Video Length: How Long Should It Be?

If you are considering using video to market a business, fundraise for a non-profit or to gain social media traction, then you most likely have a lot of unanswered questions floating around.  One that tends to surface a good amount is exactly how long should my video be?

Video Services: 3 Reasons to Incorporate Video in Your Marketing Strategy

Video services, which were once considered a luxury item reserved for only the biggest and most successful businesses and organizations, has now become a necessity in the increasingly competitive age of digital marketing.

Naples, Florida: Home to the "Super Bowl" of the LPGA

Naples, Florida: Home to the "Super Bowl" of the LPGA

On November 18th, 2017 Lancit Digital Media was shooting coverage of the CME Group Tour Championship being held at the Tiburón Golf Club in Naples, Florida.

Southwest Florida Restaurants Set Up Shop at Mercedes-Benz of Bonita Springs

Southwest Florida Restaurants Set Up Shop at Mercedes-Benz of Bonita Springs

Imagine if you could eat a single meal made up of dishes served by over 30 restaurants from one of America's top foodie destinations. Well, you can and we DID... after we were done shooting video of the event of course.

Penguins Vacation on the Paradise Coast

Penguins Vacation on the Paradise Coast

For the first time ever, The Naples Zoo has penguins! We visited our new guests on Wednesday, November 15th, 2017 to shoot some footage for a promotional campaign. We spoke with Tim L. Tetzlaff, Director of Conservation and the son son of Zoo Founders Jungle Larry® and Safari Jane®.

Video Production: How Much Does it Cost?

Video Production: How Much Does it Cost?

My first paid job as a producer was for a wedding. I was paid $300 in exchange for a 40-minute video. At the time of this blog, a Google search reveals that Pirates of the Caribbean: On Stranger Tides officially holds the record with a budget of 378.5 million, which if you do the math comes out to $2,762,773.72 per finished minute.

What Makes a Successful Production Experience?

What Makes a Successful Production Experience?

We just finished a 3-day shoot with Moran Edwards Asset Management of Wells Fargo Advisors that involved their entire staff of 25 people, a roster of 11 professional actors, 6 non-professional actors and our staff of 7.  That’s a big crowd to manage!

The Power of One: The Fundraiser's Secret Weapon

The Power of One: The Fundraiser's Secret Weapon

Organizations can often tell a compelling video story through the eyes of a single person whose life was changed as a result of that organization's help.  In "Clare's Story," Hazelden Betty Ford uses video to convey the authenticity of one person's path to recovery.