When we begin an edit, we start by screening the footage, identifying patterns, and organizing it into “buckets.” Once the unusable footage is discarded and the useable footage has been organized, we begin to structure our story. On larger projects where we are working with hours upon hours of footage this can be a challenge.
Our solution? Whiteboarding.
A few years ago the Naples Children and Education Foundation asked their beneficiaries to submit videos shot with their cell phones to be played at an event. In order to assist them with their shooting, NCEF asked us to create a short video tutorial on the "dos and don'ts" of shooting video with a cell phone.
Yes! Ok ok, need is a strong word, but I am going to stand by my answer: YES! You definitely, positively, absolutely NEED a video on your website. Whether you are a mom & pop shop, an international corporate giant, or a charitable non-profit -- if you don't have video on your website you're missing out!
If you are considering using video to market a business, fundraise for a non-profit or to gain social media traction, then you most likely have a lot of unanswered questions floating around. One that tends to surface a good amount is exactly how long should my video be?
As a leader in a non-profit organization, it is your responsibility to bring in the funds necessary to further your mission, but asking people to give you their money is extremely uncomfortable. You can tell them about your impact, your needs, and your objectives all you want, but at some point you have to make the dreaded, "ask."
For over a year now the Lancit Digital Media team has been working with Phil McCabe to document the many changes coming to 5th Avenue South in downtown Naples.
Imagine if you could eat a single meal made up of dishes served by over 30 restaurants from one of America's top foodie destinations. Well, you can and we DID... after we were done shooting video of the event of course.
For the first time ever, The Naples Zoo has penguins! We visited our new guests on Wednesday, November 15th, 2017 to shoot some footage for a promotional campaign. We spoke with Tim L. Tetzlaff, Director of Conservation and the son son of Zoo Founders Jungle Larry® and Safari Jane®.
My first paid job as a producer was for a wedding. I was paid $300 in exchange for a 40-minute video. At the time of this blog, a Google search reveals that Pirates of the Caribbean: On Stranger Tides officially holds the record with a budget of 378.5 million, which if you do the math comes out to $2,762,773.72 per finished minute.
